When we truly listen to others, we not only understand their needs and concerns, but also validate their experiences and emotions. This creates a sense of trust and respect, which is the foundation of any strong, lasting relationship.

If you were asked to determine the value of ONE of your clients, how would you proceed to do so? The truth of the matter is that the value of one client directly correlates to the value you place on the relationship between your clients and your business.

Beyond the cultural and regional differences in our speech patterns, lies our intent. If you intend to pitch someone a sale in a conversation, that is exactly how you will be perceived. If you intend to help someone by filling a need, that is exactly how you will be perceived.

As a business owner, promoting yourself is a crucial component of success. Finding the right combination for your business will take a bit of trial and error, but there are a few global tactics that will produce results in any industry.