Refresh your Business

Refresh services at Crum Consulting help businesses reengage their audiences by updating brand image, products, and user experience—without compromising financial sustainability. Our approach provides expert guidance to help businesses identify and integrate strategic innovations that align with its unique values and goals, without sacrificing your existing client base.

Any business, regardless of stage, that wants to maintain relevance, deepen audience connection, or pivot strategically.

Crum Consulting recommends refreshing key elements every 3–12 months to stay aligned with evolving customer needs and market trends, and every 1-3 years for primary core elements.

Re-Engagement Strategies are innovative plans explored with Crum Consulting to breathe new life into a business and reconnect with the audience, which is crucial due to changing market dynamics, evolving consumer preferences, and technological advancements. These are strategies and assets designed to reignite interest, loyalty, and visibility—such as brand updates, UX improvements, and targeted messaging.

A Financial Analysis helps determine the health and viability of the business by examining key metrics like cash flow, assets, and audience, providing a clear "pulse" for success or failure. It advises on the importance of ensuring diversification and allocation of finances to secure the future for both the business and the owner, as a range of financial choices exist. For, without financial viability, a business cannot be sustained, much less refreshed.

Crum Consulting’s Brand Image Analysis involves reviewing current end-user engagement and overall perception (including emotional tone, cultural relevance, and alignment with your mission), while our Rebrand Logo Design is the specific process of updating or designing a new logo kit.

It’s a strategic overhaul of internal systems, workflows, and structures to improve efficiency, scalability, and alignment with goals. At Crum Consulting, our approach emphasizes Change Management, which involves implementing methods and workflows to consistently document and execute both internal and external changes, whether they are radical or consistent.

Absolutely. Crum Consulting views failure as a growth opportunity and offers tools and insights to help your business pivot, rebuild, and reengage with strength and purpose. Our Refresh services honor the changing passions and needs behind your business, helping you adapt while staying true to your vision.

Absolutely. Our consulting services are delivered digitally via secure platforms, making them accessible to businesses nationwide. We also offer tailored support for small businesses in underserved regions.

Crum Consulting offers guidance to help you identify the most impactful entry point based on your goals and current business pulse. All you have to do to get started is to simply reach out to us - we are here for you.