Do you need help articulating your long-term business goals? In the competitive landscape of modern business, having a strategic plan that is both concise and comprehensive is essential for success.

Why did the chicken cross the road? Why did the soloist climb the mountain? Why did the skydiver jump out of a perfectly functioning plane?

By investing in your audience by interacting with their experiences, both positive and negative, they will in turn invest in you, your brand, and your business. Your business pages will provide you with the continued growth in accessibility and recognition your business needs to scale to the next level.

It can be incredibly tempting to scale your business by increasing your number of employees, opening a new location, onboarding a new product/service line, or even diversifying your products/services. While these strategies can be effective, they are also very time consuming and costly methods. There is a path of less resistance to explore first. Perhaps the most cost effective, and logical, next step would be to scale your business through accessibility. Taking your business from a local presence to a regional, national, or even global presence can be achieved by building a website for your business.

The goal of any business in any sector is to be able to automate as many processes as possible in order to minimize overhead expenses. Prior to automation, your business must be able to provide consistency across all processes. And, in order to provide consistency, you must first establish your business standards. It all starts with developing and documenting your Standard Operating Procedures, or SOPs.

The most recognizable brands out there refresh their brand image every 6-8 months. After all, as your business grows and evolves, your brand image should follow in suit.

Your business’ brand image is equally as important as your products/services. It should drive every business decision you make, from the scent that people will first smell when they walk in, to the causes you represent and support, to the types of products and services you offer.

During the COVID-19 pandemic that started that escalated in 2020, over 20 million people lost their jobs in the US alone. In the first 3 months of the pandemic, people who had lost their job were faced with a difficult decision about their likelihood.