The most recognizable brands out there refresh their brand image every 6-8 months. After all, as your business grows and evolves, your brand image should follow in suit.

Your business’ brand image is equally as important as your products/services. It should drive every business decision you make, from the scent that people will first smell when they walk in, to the causes you represent and support, to the types of products and services you offer.

With our SMART goals vetted and ready for action items, we now move into the process of developing the tasks that will help us to reach our goals.

With our SMART goals vetted and ready for action items, we now move into the process of developing the tasks that will help us to reach our goals.

Goals and tasks go hand-in-hand. You cannot successfully accomplish one without the other.

Goals and tasks go hand-in-hand. You cannot successfully accomplish one without the other. Yet, to have any chance of success, they must not be seen as interchangeable.

It all comes down to honoring your why. Everyone’s why is different, but just as equally important. Our why is what drives us. It is what pushes us forward when we feel we have nothing left to give.

During the COVID-19 pandemic that started that escalated in 2020, over 20 million people lost their jobs in the US alone. In the first 3 months of the pandemic, people who had lost their job were faced with a difficult decision about their likelihood.

Getting started on the journey to self-discovery can seem overwhelming and, at times, impossible; “where do I start?”, “how do I know I’m on the right track?”, “how do I even know if I would benefit from this journey?”.