If you were asked to determine the value of ONE of your clients, how would you proceed to do so? The truth of the matter is that the value of one client directly correlates to the value you place on the relationship between your clients and your business.

Beyond the cultural and regional differences in our speech patterns, lies our intent. If you intend to pitch someone a sale in a conversation, that is exactly how you will be perceived. If you intend to help someone by filling a need, that is exactly how you will be perceived.

To some people, honoring a strong human component in business is considered “old school”. Why have a human customer service agent, when you can have a bot? Why send personalized messages, when you could just mass-market? Why call to wish someone a happy birthday, when you could just write “HBD” on their Facebook wall?