With changing market dynamics, evolving consumer preferences, and technological advancements, it’s crucial to continually refresh your business strategy. In partnership with Crum Consulting, let’s explore innovative reengagement strategies that can help breathe new life into your business, enabling you to reconnect with your audience and revitalize your entrepreneurial journey.

As diverse and dynamic leaders, it's crucial to focus on what we can control, rather than being overwhelmed by the uncontrollable. "Control the controllables" is more than just a mantra; it's a strategic approach to maintaining clarity, accountability, and ease in your professional journey.

Change is often viewed as a daunting endeavor, especially within the context of running a business. The illusion of the "perfect time" to implement change can act as a significant barrier, preventing meaningful progress and growth.

Stop me if you've heard this one before: an optimist and a realist walk into a bar. This may sound like the beginning of a joke, but it's actually a scenario that business owners often find themselves in.

As we welcome a new year, we once again become saturated in the element of “new”; new year’s resolutions, “new year, new you”, new material possessions, new fiscal year, and so on. Everywhere you turn, there’s someone else talking about how else we can grow, evolve, challenge ourselves…how we can change.

As a society, we have been conditioned to fear failure; to feel shame, regret, and remorse. Yet, without failure, we cannot grow. Failure challenges our current perspectives, as we have an unyielding drive to survive and thrive. We cannot simply roll over and accept the failure, but instead must learn how to overcome and push forward even stronger.

One of the most well-known “coming of age” milestones happens when we learn to drive for the first time. It is such an exciting and scary moment in life, and is chalk full of new information and motor skills to learn. Before we even start the car, we are educated on safety precautions; seat belt on, seat at an appropriate height and reach, hands at 10 & 2, and to check your mirrors. As with driving, running a business requires us to constantly check the mirrors.

Supporting the inevitable changes your business will experience is embodied by change management. This is achieved through the methods and workflows in which your business documents and implements change, both internally and externally. Simply put, change management is the management of changes.

Entrepreneurs are the modern day explorers, navigating the needs and desires of our world. When you determine the purpose of your business, you set a course for your business journey.