Starting a business often begins with a spark of passion or a response to a specific need. This initial drive is the foundation upon which your business is built. As you and your business continue to grow and evolve, it’s only natural that the needs and passions behind your venture will also change. This evolution is a testament to your adaptability and vision as a business owner.

When we truly listen to others, we not only understand their needs and concerns, but also validate their experiences and emotions. This creates a sense of trust and respect, which is the foundation of any strong, lasting relationship.

The goal when creating a marketing strategy is not to attract everyone, just more; more people to interact with your brand, more consumers, more advocates, more markets, more demographics, etc. This is an important piece to highlight, as your strategy can easily do more harm than good when you try to focus on too much at once.

Every entrepreneur dreams of creating an iconic brand; a business with global recognition that evokes pride, community, and trust. There are a number of factors that go into building an iconic brand, such as presenting a clear set of core values, narrating a well-crafted relatable brand story, as well as exceeding the expectations already set forth.

Entrepreneurs are the modern day explorers, navigating the needs and desires of our world. When you determine the purpose of your business, you set a course for your business journey.

The most recognizable brands out there refresh their brand image every 6-8 months. After all, as your business grows and evolves, your brand image should follow in suit.

Your business’ brand image is equally as important as your products/services. It should drive every business decision you make, from the scent that people will first smell when they walk in, to the causes you represent and support, to the types of products and services you offer.