Small Steps, Strong Presence
How Golden Hills transformed their Instagram into a consistently engaged patient-pathway channel.
Client Snapshot
Industry: Medical, Plastic Surgery
Location: Walnut Creek, CA
Website: www.goldenhillsplasticsurgery.com
The Challenge
Golden Hills Plastic Surgery entered 2024 with a stable follower count but almost no measurable activity on Instagram. For the first four months of the year, the account recorded zero profile visits, zero website taps, and zero interactions across posts, reels, and stories, making it difficult for prospective patients to discover the practice or take action toward booking.
How CRUM Helped
CRUM developed a content strategy focused on increasing visibility, strengthening educational storytelling, and encouraging meaningful profile actions. By introducing consistent posting, optimizing and diversifying content formats, and monitoring month‑over‑month performance, CRUM helped Golden Hills shift from a dormant account to one that steadily attracts new viewers, drives profile exploration, and generates engagement across posts, stories, and reels.
“We knew our Instagram wasn’t working for us — we just didn’t know where to start.” - Dr. Seth Eberlin, Owner of Golden Hills Plastic Surgery
The Results
What began as a silent account quickly evolved into a meaningful driver of awareness and engagement — and the numbers tell the story.
The account moved from zero engagement in early 2024 to measurable activity across every tracked metric beginning in May 2024
Accounts Reached increased to 1,600 in March 2024 — a tenfold jump from February’s 152
Profile visits rose from 0 to 104 in May 2024 and remained consistently strong throughout the year
Website taps appeared for the first time in May 2024 and continued monthly, reaching a high of 17 in July 2025
Reels became the highest‑performing format, peaking at 68 interactions in July 2024 and outperforming static posts in likes, saves, and shares
Post interactions climbed to 64 in December 2024, demonstrating strong audience interest in educational and visual content
Story interactions reached 134 in July 2024, showing increased engagement with behind‑the‑scenes and informational content
Ready to turn your social presence into a patient‑driving asset?
Let’s build a content system that grows with your practice. Your brand deserves visibility — and your future patients deserve to find you. Reach out to Crum Consulting to schedule your discovery call.
