111% Holiday Revenue Growth
How Reunion Barbershop made Q4 their biggest quarter.
Client Snapshot
Industry: Hair and Beauty (Barbershop)
Location: Austin, TX
Website: www.reunionbarbershop.com
The Challenge
For Reunion Barbershop, the holiday season should have been the most profitable time of year. Clients needed fresh cuts before family gatherings, holiday parties, and New Year’s celebrations — the demand was clearly there. But without a deliberate strategy to capture it, Q4 came and went like any other quarter. In 2021, November and December revenues barely nudged above the annual average, leaving real money on the table. They knew people were spending on looking good for the holidays. They just weren’t sure how to make their shop the one people chose.
How CRUM Helped
Crum Consulting worked with Reunion Barbershop to build a purposeful Q4 strategy — identifying the key windows when holiday demand spiked, aligning their operations and outreach to meet it, and creating a repeatable playbook for end-of-year success. Instead of waiting for the holiday rush to find them, this strategy helped them go get it. By treating Q4 as a planned growth sprint rather than a passive busy season, the results were almost immediate.
"Every year I knew the holidays should’ve been huge for us, but we never had a real plan to take advantage of it. Crum Consulting changed that. They showed me exactly when demand spikes, how to prepare for it, and what moves actually drive revenue. Our Q4 went from an average season to the strongest stretch of the entire year — and now it keeps getting better." - Ace Gibbs, Owner of Reunion Barbershop
The Results
The difference between Q4 2021 and Q4 2022 was night and day — and the results have only compounded since. In a single year, the holiday quarter went from the business’s weakest stretch to its strongest.
24.30% month-over-month revenue surge from October to November 2022 — the single strongest monthly jump in the business’s history
December 2022 hit $25,755.91 — that’s 111.48% year-over-year increase over December 2021’s $12,178.84
Q4 2022 total revenue reached $68,841 — nearly double Q4 2021’s $34,855, in just one year
November 2024 reached $29,822.73 — a 28.05% year-over-year increase, proving the Q4 strategy keeps delivering
December 2024 closed at $29,220.97 — up 19.03% year-over-year, building on each prior holiday season’s success
Ready to make your Q4 your most profitable quarter yet?
Book a consultation with Crum Consulting and unlock the strategy, structure, and support you need to turn the holiday rush into real revenue momentum.
