Impacting A Mission That Matters
How Miscarriage Warriors scaled visibility, strengthened discoverability, and built momentum for future impact.
Client Snapshot
Industry: Advocacy & Wellness Coaching
Location: Danville, California - Operating Nationally
Website: www.miscarriagewarriors.com
The Challenge
Miscarriage Warriors was working to reach more people who desperately needed support, but limited visibility made it difficult for those individuals to find them at the right moment. As traffic began to surge, the challenge shifted: ensuring new visitors felt understood, supported, and encouraged to stay, engage, and trust the resources being offered.
How CRUM Helped
Crum Consulting partnered closely with Miscarriage Warriors to strengthen their digital presence and expand visibility across key channels where people were actively searching for support. With a new website, focused branding, and new social channels, the brand’s visibility grew consistently and steadily. The focus then shifted to building sustainable awareness, testing content and distribution strategies, and laying the groundwork for deeper engagement as the organization scaled its reach. In tandem with the external efforts, internal changes were also made to provide clients with consistent quality and structured expectations.
“Before working with Crum Consulting, my business had stalled, and I felt overwhelmed by what to do next. They immediately understood the heart of my work, saw the growth potential, and helped me build the systems, branding, and structure that was just out of reach for me. They took the stress of running a business off my plate so I could focus on what matters most: supporting my clients.” - Shannon Passalacqua, Owner of Miscarriage Warriors
The Results
The partnership delivered clear, measurable gains across visibility and reach, demonstrating strong momentum in a short timeframe.
Website Traffic
42% increase in total website traffic in YTD 2025 compared to all of 2024 — despite a shorter reporting window, signaling rapid and accelerating growth.
73% growth in unique visitors, confirming successful expansion into entirely new audiences.
Google Business Profile (GMB) Visibility
76 profile views at peak in August 2025 — the highest visibility Miscarriage Warriors had ever achieved.
700% month-over-month increase in GMB views from December 2024 to January 2025, signaling a major breakthrough in discoverability.
920% year-over-year growth in GMB views in June 2025, reflecting sustained — not one-time — performance gains.
443% year-over-year growth in August 2025, confirming the strategy’s ability to drive high-volume, recurring traffic.
60% month-over-month spike in Instagram views from January to February 2025, confirming content resonance and channel effectiveness.
966 accounts reached in February 2025 — nearly three times the March 2024 baseline — showing significant audience expansion.
36% year-over-year growth in Instagram views by August 2025, proving the gains were sustained well beyond the initial spike.
Ready to scale your impact?
If your mission-driven business is ready to grow but needs clarity, structure, and momentum, Crum Consulting can help. Reach out to start building a strategy that supports both your impact and your sustainability.
