Record‑Breaking Visibility
How Golden Hills sustained visibility & patient engagement through strategic GBP optimization.
Client Snapshot
Industry: Medical, Plastic Surgery
Location: Walnut Creek, CA
Website: www.goldenhillsplasticsurgery.com
The Challenge
Golden Hills Plastic Surgery had a strong clinical reputation but inconsistent visibility across Google Business Profile (GBP). Monthly search volume, profile views, and user actions fluctuated significantly, making it difficult to maintain predictable lead flow. The practice needed a more stable, strategic approach to local search performance—one that would increase discovery, strengthen user trust, and convert more searchers into booked consultations.
How CRUM Helped
CRUM implemented a structured, data‑driven optimization strategy to stabilize and strengthen the practice’s Google Business Profile performance. This included refining listing accuracy, enhancing service and keyword relevance, and improving the overall completeness of the profile. CRUM also updated photos and content to better align with patient search behavior, while monitoring month‑to‑month performance to identify emerging trends early. By prioritizing the actions most closely tied to patient conversions—such as website visits, calls, and direction requests—CRUM helped Golden Hills build a more resilient, consistently discoverable presence that attracted high‑intent patients throughout the year.
“We finally feel visible. The consistency in our Google performance has made a real difference in how patients find and trust us.” - Dr. Seth Eberlin, Owner of Golden Hills Plastic Surgery
The Results
Golden Hills Plastic Surgery became a more discoverable and engaging online presence from 2024–2025, with multiple indicators of sustained growth.
Highest visibility in March 2025, reaching 2,079 profile views—the strongest month in the entire period
Year‑over‑year patient engagement increased significantly, with total actions rising from 165 in March 2024 to 254 in March 2025
Website actions showed substantial growth, increasing from 95 in March 2024 to 160 in March 2025, reflecting stronger digital conversion behavior
Search visibility improved meaningfully, climbing from 256 searches in January 2024 to 427 searches in March 2025
Website engagement reached its highest point in August 2025, with 170 website actions—the top-performing month across all data
Phone call volume remained consistently strong, peaking at 62 calls in July 2024 and maintaining a stable monthly range of 30–53 calls throughout the period
Ready to strengthen your practice’s visibility?
Let’s build a Google presence that works as hard as you do. Reach out to Crum Consulting to schedule your discovery call.
