From $12K to $31K
How Reunion Barbershop more than doubled their monthly revenue.
Client Snapshot
Industry: Hair and Beauty (Barbershop)
Location: Austin, TX
Website: www.reunionbarbershop.com
The Challenge
Running a barbershop takes skill, dedication, and hustle — but for Reunion Barbershop, those qualities alone weren't translating into the revenue growth the business deserved. Month after month, the numbers held steady in a familiar range with no clear path forward. Without a strategy to identify what was working, what wasn't, and where the biggest opportunities were hiding, growth felt like a guessing game. For a passionate, owner-operated shop trying to build something lasting, the gap between potential and performance was more than just frustrating — it was holding the business back.
How CRUM Helped
Through a multi-year advisory partnership with Crum Consulting, Reunion Barbershop gained the financial clarity and strategic structure needed to stop guessing and start growing. This was accomplished by working alongside the owner to uncover revenue patterns, sharpen seasonal strategies, and build a sustainable month-by-month roadmap — translating raw numbers into actionable decisions that compounded over time. Having Crum Consulting consistently in their corner, helped turn Reunion Barbershop from a capable business into a successful one.
"What I appreciate most is that Crum Consulting didn’t just give advice — they helped me build a system that keeps working year after year. We went from a $12K month being normal to consistently hitting $20K–$30K. That kind of transformation doesn’t happen without real guidance." - Ace Gibbs, Owner of Reunion Barbershop
The Results
Reunion Barbershop didn't just grow — they rebuilt their entire revenue foundation. Over three years of advisory support, what started as a $12,000-per-month business became one capable of generating over $31,000 in a single month and sustaining $25,000+ as the new normal.
Peak monthly revenue hit $31,058.88 in May 2023 — more than 2.5x their early 2021 baseline
111% year-over-year revenue growth in December 2022, the business's single most explosive period
24% month-over-month surge from October to November 2022, driven by a targeted Q4 holiday strategy
Sustained roughly $24K–$30K monthly revenue throughout all of 2024, proving the growth was built to last
28% year-over-year increase in November 2024 — three years in and still climbing
Ready to see what your numbers could look like?
Book a consultation with Crum Consulting and take the first step toward clarity, momentum, and sustainable results.
