Revisit, Refresh, Renew
How Healthy Minds grew website traffic by 57%.
Client Snapshot
Industry: Mental Health
Location: San Ramon, CA - Operating Statewide
Website: www.healthymindscal.com
The Challenge
Healthy Minds knew they were making a difference for the clients who found them — but reaching new ones was an entirely different story. Crum Consulting had built Healthy Minds’ website several years earlier, and it had served them well. But heading into their fourth year, it was time to refresh the site and revisit their SEO foundation to keep pace with how clients were searching.
How CRUM Helped
As Healthy Minds prepared for their next steps, Crum Consulting started diving into understanding how their digital presence needed to evolve. This was accomplished by clarifying which channels were truly driving quality traffic, where visibility gaps were emerging, and how their content and SEO strategy needed to shift to keep pace with client search behavior.
The next steps consisted of strengthening their search discoverability, integrating their social and email channels, and shaping a website experience that encouraged visitors to stay, explore, and take meaningful action. With a practical, data‑backed roadmap in place, Healthy Minds was equipped to show up for their community with a refreshed digital presence built for long‑term growth.
"Our site had performed well for years, thanks to Crum Consulting. Heading into the site’s fourth year, it was time for a strategic update. Their coaching showed us exactly where our traffic was coming from and their services improved our SEO. The increase in visits, page views, and engagement speaks for itself." - Dr. Kara Lemke, Owner of Healthy Minds
The Results
Over three years of strategic partnership, Healthy Minds transformed their website into a consistent, growing source of visibility and new connections. The numbers speak for themselves:
57% increase in monthly website visits — growing from 528 to a peak of 828
29% increase in total page views — from 1,295 to 1,676, reflecting deeper content engagement
47% spike in unique visitors in a single month (January 2025)
Search consistently accounts for roughly a quarter to a third of all traffic, remaining a stable acquisition channel
78.4% direct traffic peak — a loyal audience that actively seeks them out
Breakout social media performance in January 2025, with social accounting for 9.77% of all traffic
Best-ever month for views: April 2024 — 924 visits, 1,909 page views, and a healthy 56% bounce rate
Ready to capture the true potential of your website?
If you want to see the same improvement in your numbers, we can help. Reach out to Crum Consulting to schedule your discovery call and see what real insight can do for your business.
