Neighborhood Salon Becomes A Local Search Standout
How Grunge Hair Shop grew their online presence 235% over 18 months.
Client Snapshot
Industry: Hair and Beauty (Salon)
Location: Spring, TX
Website: www.grungehairshop.com
The Challenge
Grunge Hair Shop, a small salon in Spring, Texas, was struggling to stand out online. Despite delivering quality services, their Google Business Profile wasn’t generating the visibility or customer actions they needed. With few calls, limited website clicks, and inconsistent directions requests, they faced the frustrating reality that many potential clients didn’t even know they existed. For a neighborhood business relying heavily on local traffic and word of mouth, this lack of digital presence felt like an uphill battle.
How CRUM Helped
Crum Consulting drove Grunge Hair Shop’s surge in Google Business Profile performance by fully managing their digital marketing channels and building a new website engineered with strategic keywords and geolocation tags. With a consistent online presence end‑to‑end—from listings to site infrastructure—Grunge Hair Shop now ranks higher in local search, attracts more qualified clients, and consistently converts visibility into real business growth.
“Working with Crum Consulting made it easy to understand what we needed to change. The steps were structured clearly, and the impact was immediate. Seeing our website clicks more than double and calls increase by over 80% gave us confidence that our business could actually grow through better visibility online.” - Nick Vago, Owner of Grunge Hair Shop
The Results
Grunge Hair Shop transformed their digital presence, turning online searches into real customer actions. Over 18 months, their Google Business Profile became a reliable engine for visibility and conversions.
235% growth in monthly profile views year-over-year, peaking at more than triple the previous year in April 2025
80% YOY increase in searches, proving stronger brand visibility
61% YOY increase in total customer actions (calls, clicks, and directions)
59% YOY increase in website clicks, confirming the website as a booking hub
96% YOY increase in phone calls, aligning with peak months of visibility
With nearly 8,000 Google Business Profile actions in 2025, Grunge Hair Shop turned rising visibility into its highest level of customer engagement yet
Ready to elevate your Googlability?
If you want to see the same improvement in your numbers, we can help. Reach out to Crum Consulting to schedule your discovery call and see what real insight can do for your business.
