Neighborhood Brand Built to Last
How Reunion Barbershop sustains $28K+ monthly revenue in year four with Crum Consulting.
Client Snapshot
Industry: Hair and Beauty (Barbershop)
Location: Austin, TX
Website: www.reunionbarbershop.com
The Challenge
Growing a business is hard. Continuous growth is harder. After the excitement of early wins, many small businesses find that maintaining elevated revenue levels month after month is a challenge all its own. Seasonal dips — especially the mid-summer slowdown that hits barbershops every July — can erode hard-earned momentum and make owners question whether the growth was ever real to begin with. For Reunion Barbershop, the question in year four wasn’t how to grow. It was how to prove the growth was permanent.
How CRUM Helped
Through ongoing advisory support with Crum Consulting, Reunion Barbershop built the systems and seasonal strategies needed to protect their revenue floor — not just their ceiling. The work focused on helping the team anticipate slow periods before they arrived, building targeted recovery plans to rebound quickly, and identifying the actions that consistently drove strong months. By treating sustainability as its own goal, Crum Consulting helped turn what could have been a plateau into a permanent new baseline.
"After our early growth, I worried about slipping backward every time the slow season hit. Working with Crum Consulting changed that. They helped me understand how to protect our revenue during dips and bounce back faster than ever. Now even our ‘slow’ months outperform what used to be our best — the growth finally feels tangible and repeatable." - Ace Gibbs, Owner of Reunion Barbershop
The Results
In 2024 — the fourth year of the advisory partnership — Reunion Barbershop demonstrated that their growth wasn’t a flash in the pan. Even their slowest months outperformed the entire previous revenue era, and their rebounds kept getting faster.
Every single month of 2024 exceeded $24,000 — the floor of 2021’s best months became the ceiling for their worst
+20.76% month-over-month rebound from July to August 2024 ($24,115 → $29,122) — turning the summer slump into a summer surge
May 2024 hit $30,151.72 — nearly matching their all-time peak, proving peak performance is now repeatable
2.46% year-over-year growth in July 2024 — positive growth even in their slowest month confirms the floor keeps rising
Q4 2024 closed strong: $29,822 in November and $29,220 in December — up 28% and 19% year-over-year respectively
Ready to build a business that keeps growing — year after year?
Book a consultation with Crum Consulting and turn short-term growth into a durable, repeatable foundation your business can rely on.
