Turning Web Spikes to Stability
How Golden Hills sustained web growth through strategic optimization.
Client Snapshot
Industry: Medical, Plastic Surgery
Location: Walnut Creek, CA
Website: www.goldenhillsplasticsurgery.com
The Challenge
Golden Hills Plastic Surgery needed to strengthen its digital visibility and improve the quality of traffic reaching its website. While the practice had a steady flow of visitors, engagement metrics fluctuated month to month, and organic search performance showed room for improvement. The team sought a partner who could stabilize performance, increase organic reach, and ensure that prospective patients were finding the information they needed.
How CRUM Helped
CRUM implemented a data‑driven optimization strategy focused on strengthening organic search visibility, improving user pathways, and enhancing on‑site engagement. By analyzing month‑over‑month performance trends, CRUM identified high‑value content opportunities, refined metadata and page structure, and optimized referral pathways to reduce friction for new visitors. This approach helped Golden Hills Plastic Surgery attract more qualified users, increase page interactions, and maintain strong engagement metrics even as total traffic grew.
“Working with Crum Consulting gave us clarity and momentum we hadn’t been able to create on our own. Our organic search traffic kept climbing, our engagement stayed consistently strong, and we saw real growth in both total users and page views month after month. The improvements weren’t just numbers on a dashboard — they translated into more visibility, more inquiries, and a website that finally works as hard as we do.” - Dr. Seth Eberlin, Owner of Golden Hills Plastic Surgery
The Results
Golden Hills Plastic Surgery saw consistent, measurable improvements across key web performance indicators.
Total website users increased steadily from 318 in July 2024 to 757 by September 2025, demonstrating strong long‑term growth.
Organic search traffic strengthened, peaking at 71.97% in February 2025, indicating improved visibility and search relevance.
Page engagement remained consistently high, with multiple months exceeding 73%, showing that visitors found the content valuable and easy to navigate.
Average session duration reached a high of 20.53 minutes in February 2025, reflecting deeper user interaction with the site’s content.
Total page views climbed significantly, with notable peaks such as 3,582 views in August 2025, signaling increased interest and improved traffic quality.
Referral traffic surged to 41.30% in August 2025, suggesting stronger external visibility and successful off‑site optimization efforts.
Ready to strengthen your digital presence?
CRUM helps medical and professional service organizations turn scattered digital activity into measurable, strategic growth. Reach out to Crum Consulting to schedule your discovery call.
