Growing From Unpredictable to Unstoppable
How Mind Fit Performance grew their monthly revenue by 182%.
Client Snapshot
Industry: Mental Performance Coaching
Location: Redondo Beach, CA - Operating Nationally
Website: www.mindfit-performance.com
The Challenge
Mind Fit Performance was built to help people operate at their best. As the business grew, the team realized they needed a clearer picture of their own financial patterns. Revenue fluctuated month to month—some periods coming in under $1,500, others unexpectedly strong—making it difficult to plan with confidence.
These shifts didn’t reflect a lack of impact; they reflected a lack of visibility. Without understanding what contributed to their strongest months—or what quietly influenced the slower ones—growth felt harder to forecast. They knew the value they were delivering. What they needed was a clearer, more consistent view of the business behind that work.
How CRUM Helped
Through coaching with Crum Consulting, Mind Fit Performance gained a data-driven lens on their business. The work focused on helping them identify what their highest-revenue months had in common, where momentum was being lost, and how to build a consistent strategy around their strongest offers and timing. Rather than guessing what would work, they began making informed, intentional decisions—ones that compounded into measurable results over time.
“Working with Crum Consulting changed how I see my business. Understanding the data behind our best months gave us a real strategy, and watching those numbers climb was proof that it was working.” - Katie Lovallo, Owner, Mind Fit Performance
The Results
Mind Fit Performance went from unpredictable months to record-breaking ones. Over three years of working with Crum Consulting, their revenue data tells a story of real, sustained growth.
182% year-over-year revenue growth in January 2023, climbing from $2,514 to an all-time high of $7,087
2024 delivered the strongest revenue stretch in the entire three‑year period, with four of the six highest‑earning months occurring in 2024 - confirming momentum, not a one-time spike
887% month-over-month surge in August 2023, jumping from $245 to $2,420 in a single month
Growth continued into 2024 with August 2024 up 20.5% year-over-year and September 2024 reaching $3,655
Monthly revenue that started under $1,500 in early 2021 now regularly reaches $2,000–$3,600+
Ready to make your best month your new baseline?
Peak months aren’t accidents — they’re signals. Partner with Crum Consulting to turn them into a pattern you can rely on.
