Consistency That Converts for a Medical Practice
How Golden Hills built steady social visibility through consistent, targeted Facebook activity.
Client Snapshot
Industry: Medical, Plastic Surgery
Location: Walnut Creek, CA
Website: www.goldenhillsplasticsurgery.com
The Challenge
Golden Hills Plastic Surgery needed a reliable, low‑lift way to maintain visibility with prospective patients on Facebook. With limited internal bandwidth and a highly competitive local market, the practice struggled to keep reach consistent month‑to‑month and lacked a clear strategy for growing its audience over time.
How CRUM Helped
CRUM developed a sustainable, medically appropriate content strategy that aligned with the practice’s limited bandwidth while still supporting consistent visibility. By introducing a manageable posting rhythm, refining educational messaging for cosmetic and reconstructive audiences, and monitoring month‑over‑month engagement patterns, CRUM helped Golden Hills Plastic Surgery maintain a steady, trustworthy presence on Facebook. This approach allowed the practice to stay active without operational strain while creating the conditions that led to clear reach peaks and gradual follower growth reflected in the data.
“Working with CRUM gave us a simple, sustainable way to stay visible online. We finally have a rhythm that fits our practice.” - Dr. Seth Eberlin, Owner of Golden Hills Plastic Surgery
The Results
Across 20 months of Facebook activity, Golden Hills saw measurable gains in visibility, stability, and audience growth.
The first month of the partnership, February 2024, delivered the strongest reach performance, jumping from 6 accounts reached in January to 286 the following month
Page followers organically increased from 35 in January 2024 to 46 by September 2025—an 11‑follower gain driven by consistent, trustworthy content
April 2025 (105 accounts reached) and September 2025 (134 accounts reached) became two of the highest‑performing months after the initial February spike, showing that Golden Hill’s audience responds well to strategic timing and educational content
While early 2024 showed wide fluctuations, 2025 delivered more stable monthly reach—ranging from 24 to 134 accounts—indicating a more predictable and sustainable engagement pattern
Ready to build a sustainable social presence?
Let’s create a content rhythm that works for your practice—not against it. Your story deserves to be seen. Reach out to Crum Consulting to schedule your discovery call.
