Finding Data Clarity
How a therapeutic practice grew their revenue by 40% in one year.
Client Snapshot
Industry: Mental Health
The Challenge
The practice was busy — calendars full, clients being helped, therapists doing meaningful work. Behind the scenes grew a quiet frustration: where was the revenue actually coming from? Every month brought a stack of billing data and CPT codes, but making sense of it felt like reading a foreign language. Without a clear picture of which services were truly growing and which were quietly underperforming, strategic decisions were little more than guesswork. For a small team focused on care, not spreadsheets, this lack of financial clarity felt like flying blind.
How CRUM Helped
The practice gained a clear and actionable picture of their practice’s performance while partnered with Crum Consulting. Accomplishing this required examining service line trends across two years, identifying which offerings were gaining momentum, where client demand was shifting, and which billing patterns were costing the practice money. By translating complex data into plain-language strategy, Crum Consulting empowered their team to make confident, informed decisions — leaning into what was working and tightening up what wasn’t.
“We thought we understood our practice, but Crum Consulting showed us a level of clarity we didn’t know we were missing. Seeing which services were truly driving growth helped us make smarter decisions. The improvement in our billing accuracy alone paid for itself.” - Business Owner
The Results
In just one year, the practice transformed their financial picture — turning data clarity into real revenue growth and operational confidence.
40% revenue growth in Individual Psychotherapy, rising from $133,980 to $188,300 and growing to nearly half of all practice revenue
30% increase in Individual Therapy sessions (812 → 1,054), confirming strong and growing client demand for the practice’s core service
Dyadic Group Therapy doubled in both sessions (53 → 104) and revenue ($7,420 → $14,560), reflecting successful program expansion
Family Psychotherapy sessions grew 71% (7 → 12 sessions), with revenue nearly doubling — signaling growing demand for relational care
Billing refunds dropped 86%, from –$2,172.97 to just $300, recovering lost revenue and reflecting dramatically improved billing accuracy
Assessment services showed strong growth across most neuropsychological and cognitive evaluation codes, indicating a legacy service line worth nurturing
Ready to see what your practice data is really telling you?
Make decisions based on real patterns, not assumptions or hunches. Reach out to Crum Consulting to schedule your discovery call.
