Doubling Reach and Strengthening Engagement for a Sole Proprietor
How a strategic website transition led to sustained growth in traffic, audience reach, and engagement for a local piano studio.
Client Snapshot
Industry: Musical Education
Location: Austin, TX
The Challenge
A studio owner approached Crum Consulting to enhance and transition their website to a new hosting platform. Before the website transition, the owner faced the challenge of growing an online presence that truly reflected the quality of its work. Limited visibility and inconsistent engagement made it difficult to reach new audiences and build sustained momentum through the website alone. For a small music education business competing in a crowded digital landscape, every missed click was a missed connection with a potential student.
How CRUM Helped
Crum Consulting partnered closely with the owner to guide the website transition and create a stronger digital foundation. The project focused on improving structure, clarity, and usability to support long-term growth and set the stage for increased visibility and engagement. The goal was not just a better-looking website—it was a website that would work harder for the business over time.
“The whole process, from planning through launch, was so easy and organized. I couldn’t believe how efficiently and quickly everything ran. And the results are so elegant!” - Owner of the studio
The Results
The studio’s digital growth following the website transition has been remarkable. The data tells a clear story of two distinct periods of success: explosive initial growth and sustained peak performance.
Website traffic more than doubled — growing 117% in a single year from 2020 to 2021, demonstrating the immediate impact of a well-executed website strategy.
Unique visitors grew 112% year-over-year, expanding their reach to a significantly larger audience.
Page views surged 109% in the same period, showing that new visitors didn’t just arrive—they explored.
By 2024, the site hit all-time highs: 2,010 visits, 1,500 unique visitors, and 5,058 page views—the strongest numbers in the studio’s digital history.
Bounce rate dropped 7.7 percentage points from 2022 to 2023, reflecting meaningful improvement in content quality and user experience.
Ready to strengthen your digital foundation?
Connect with Crum Consulting to explore how a strategic website transition and ongoing optimization can drive measurable results for your business.
