Connecting With Community
How Healthy Minds grew their Facebook community by 85%.
Client Snapshot
Industry: Mental Health
Location: San Ramon, CA - Operating Statewide
Website: www.healthymindscal.com
The Challenge
Healthy Minds exists to do meaningful work — supporting people through some of the most personal challenges they’ll ever face. Even with offering quality care and genuine expertise, their Facebook page wasn’t communicating that story. With fewer than 100 followers and reach that rarely broke triple digits, the practice was virtually invisible to the very community they were trying to serve. For a mental health provider where trust and visibility go hand in hand, being hard to find online wasn’t just a marketing problem. It was a barrier to connecting with those they serve best.
How CRUM Helped
Partnered with Crum Consulting, Healthy Minds developed a clear, consistent social media strategy that aligned with how their audience actually searches for and engages with mental health content. The work focused on identifying the right content rhythms, building authority on their Facebook page, and showing up in ways that converted casual scrollers into loyal followers. Rather than chasing vanity metrics, Crum Consulting strived towards building a community that would grow steadily and stick around.
“Working with Crum Consulting gave us a strategy we could actually stick to. We stopped guessing and started growing. Seeing our follower count climb consistently and our reach spike when we needed it most showed us that showing up online really does make a difference for the people we serve.” - Dr. Kara Lemke, Owner of Healthy Minds
The Results
Over 3.5 years, Healthy Minds transformed their Facebook presence from a quiet corner of the internet into a growing, engaged community — with no month-over-month follower declines along the way.
85% growth in page followers — from 93 to 172 over the full period
13% year-over-year follower growth (July 2024 vs. July 2023)
11% increase in accounts reached year-over-year in July 2024
144% spike in monthly reach between March and April 2025, signaling a high-impact content push
12.2% jump in followers in a single month (February to March 2025)
Zero month-over-month follower declines across the entire 3.5-year period — a sign of real retention and brand loyalty
Strong finish into 2025, with both reach and followers trending upward and positioned for continued growth
Ready to grow a social presence that actually reflects your impact?
Let your online presence finally match the quality and care you deliver offline. Reach out to Crum Consulting to schedule your discovery call and see what structured strategy can do for your business.
