Building Momentum That Doesn’t Break

How Redeemer Small Batch built sustainable growth across every channel.

Client Snapshot

Industry: Consumer Goods

Location: Headquartered in Austin, TX - Operating Nationally

Website: www.redeemersmallbatch.com

The Challenge

Running a consumer goods business in a restricted advertising landscape means you can’t buy your way to growth. Most mainstream platforms limit or ban paid promotion for products like those sold by Redeemer Small Batch, making organic digital presence not just an advantage—but the only real path forward. Despite having strong products and a loyal community, Redeemer struggled to consistently attract attention online, turn visibility into action, and convert interest into reliable revenue. Growth was uneven across channels, seasonal dips hit hard, and without the safety net of paid advertising, digital efforts weren’t yet translating into the sustained momentum the business needed to scale.

How CRUM Helped

Crum Consulting partnered closely with Redeemer Small Batch to bring structure and clarity to their digital presence. The work focused on aligning visibility, engagement, and conversion efforts across search and social channels, third party B2B applications, and the website so that each platform supported the same growth goals. Everything was structured towards building organic momentum, improving content consistency, and creating a foundation that could sustain long-term, scalable performance—channel by channel.

“I no longer feel alone in running my business. Having someone I trust completely, whose sole focus is the health and growth of our company has changed everything.” - Bailey Weickum, Owner of Redeemer Small Batch

The Results

Redeemer Small Batch transformed from a brand struggling to be found into a growth engine firing on every channel. From 2023 to 2024, the results proved that organic strategy—done right—can drive extraordinary growth.

Google Business Profile

  • 8.4% year-over-year growth in total profile actions—showing clear, measurable progress in how customers engage with the brand

  • 20.3% year-over-year increase in profile views—demonstrating stronger awareness and more consistent audience attention

  • 3.36% year-over-year growth in total searches, proving a gradual shift in brand discoverability

Instagram

  • Accounts reached almost doubled (106.5% YOY), expanding the brand’s audience dramatically

  • Accounts engaged grew 34% year‑over‑year, showing deeper audience connection and stronger content pull.

Purchase Funnel & Revenue

  • 512% year-over-year growth in “Added to Cart” actions—over 6 times the purchase intent of the prior year

  • $13,620 in December 2024—an all-time revenue record, closing the year at peak performance

You do not have to carry the weight of growth alone.

Book a consultation with Crum Consulting and take the first step toward clarity, momentum, and sustainable results.

Cole Crum

Cole combined over 20 years of business management experience, with her own journey building and exiting 5 companies, to create the perfect formula to guide business owners on the road less traveled.

https://www.crumconsulting.com/
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