Visibility That Lasts in the Medical Industry
How Golden Hills strengthened local visibility through Yelp performance optimization.
Client Snapshot
Industry: Medical, Plastic Surgery
Location: Walnut Creek, CA
Website: www.goldenhillsplasticsurgery.com
The Challenge
Golden Hills Plastic Surgery relied on Yelp as a key discovery channel for prospective patients searching for reputable cosmetic and reconstructive care. However, their profile activity fluctuated month to month, and the practice lacked a clear understanding of how to stabilize visibility, improve engagement, and convert profile views into meaningful patient actions. Golden Hills needed a structured, data‑driven approach to interpret their Yelp performance and identify opportunities for consistent growth.
How CRUM Helped
CRUM analyzed Golden Hills’ month‑over‑month Yelp activity to uncover patterns in impressions, page visits, and lead‑generating actions. By reviewing each category—such as calls, website clicks, and direction requests—CRUM identified the months with the strongest engagement and used those benchmarks to guide optimization recommendations. This included refining Golden Hills’ Yelp content strategy, advising on profile enhancements, and helping the practice understand which user behaviors signaled the highest intent. CRUM’s insights empowered Golden Hills to make informed decisions that strengthened their presence and improved the reliability of Yelp as a patient acquisition channel.
“CRUM helped us finally understand what our Yelp activity meant and how to use it to our advantage. Their analysis gave us clarity and confidence in our marketing decisions.” - Dr. Seth Eberlin, Owner of Golden Hills Plastic Surgery
The Results
Golden Hills’ Yelp metrics show meaningful improvements in both visibility and user actions, reflecting stronger platform performance overall.
Highest Yelp impressions in July 2025 with 605 impressions, demonstrating strong visibility potential based on optimized profile activity
Strongest page‑visit performance in February 2024 and February 2025, each reaching 60 and 58 visits, showing consistent user interest during peak months
Highest lead volume in September 2024 with 98 total leads, including 20 calls, 70 website clicks, and 8 direction requests, indicating a major surge in high‑intent patient actions
Experienced multiple months with zero drop‑off in mobile check‑ins, photo uploads, and messages, reflecting stable user behavior and no negative engagement indicators
Maintained steady Yelp bookmark activity, with bookmarks recorded in April 2024, May 2024, March 2025, April 2025, and September 2025, signaling recurring patient interest
Demonstrated year‑over‑year resilience, with impressions rising again in early 2025—reaching 576 in March and 583 in April—showing renewed visibility momentum
Ready to turn your platform data into meaningful growth?
CRUM helps medical practices transform scattered metrics into clear, actionable insights that strengthen patient acquisition and brand visibility. Let’s build your next success story together. Reach out to Crum Consulting to schedule your discovery call.
