Designing an Experience
Growth Cole Crum Growth Cole Crum

Designing an Experience

Designing an online experience for your consumer base is a critical step for any business that is ready to provide global accessibility. Whether this accessibility is being provided through a website, app, or even a game interface, the experience you provide your end users will be the determining factor of your interfaceโ€™s continued success.

Read More
Hiding in Plain Sight - Part II
Team Cole Crum Team Cole Crum

Hiding in Plain Sight - Part II

At any given moment, you could be overlooking top talent and lifelong investments that are hiding in plain sight. Donโ€™t miss out on these opportunities for your business. Ensure that the core values of your business are woven into the core of the business, and that you set the right people up for success with the right role for them. Your next all-star could already be hiding in plain sight.

Read More
Hiding in Plain Sight - Part I
Team Cole Crum Team Cole Crum

Hiding in Plain Sight - Part I

Top performers and hidden talents are often overlooked for their consistency and alternative contributions. By weaving the core values of your business into the core of your business, you will illuminate and elevate the employees that operate with whatโ€™s best for the business at the forefront of every decision and action.

Read More
Leading vs. Bossing
Team Cole Crum Team Cole Crum

Leading vs. Bossing

Are you a leader, or a boss? While most people in management roles these days will identify themselves as a leader, how much of that identity is true, and how much has been cultivated by the persona we are expected to embody?

Read More
Scaling through Accessibility - Part II
Foundation Cole Crum Foundation Cole Crum

Scaling through Accessibility - Part II

By investing in your audience by interacting with their experiences, both positive and negative, they will in turn invest in you, your brand, and your business. Your business pages will provide you with the continued growth in accessibility and recognition your business needs to scale to the next level.

Read More
Scaling through Accessibility - Part I
Foundation Cole Crum Foundation Cole Crum

Scaling through Accessibility - Part I

It can be incredibly tempting to scale your business by increasing your number of employees, opening a new location, onboarding a new product/service line, or even diversifying your products/services. While these strategies can be effective, they are also very time consuming and costly methods. There is a path of less resistance to explore first. Perhaps the most cost effective, and logical, next step would be to scale your business through accessibility. Taking your business from a local presence to a regional, national, or even global presence can be achieved by building a website for your business.

Read More
Acquisition 101
Foundation Cole Crum Foundation Cole Crum

Acquisition 101

There are several reasons you may be considering a business acquisition; you prefer to acquire an existing business as opposed to starting your own, you wish to increase your market share, youโ€™d like to tap an unassociated market, or even if youโ€™d like to expand your business offerings. Regardless of your reasoning, the initial scope is the same; due diligence, due diligence, due diligence.

Read More
Check Your Mirrors
Growth Cole Crum Growth Cole Crum

Check Your Mirrors

One of the most well-known โ€œcoming of ageโ€ milestones happens when we learn to drive for the first time. It is such an exciting and scary moment in life, and is chalk full of new information and motor skills to learn. Before we even start the car, we are educated on safety precautions; seat belt on, seat at an appropriate height and reach, hands at 10 & 2, and to check your mirrors. As with driving, running a business requires us to constantly check the mirrors.

Read More
Creating Consistency
Structure Cole Crum Structure Cole Crum

Creating Consistency

The goal of any business in any sector is to be able to automate as many processes as possible in order to minimize overhead expenses. Prior to automation, your business must be able to provide consistency across all processes. And, in order to provide consistency, you must first establish your business standards. It all starts with developing and documenting your Standard Operating Procedures, or SOPs.

Read More
Reset, Refresh, Renew
Success Cole Crum Success Cole Crum

Reset, Refresh, Renew

As we enter a new year, we cannot help but to already start looking forward; visualize a twelve month path laid out in front of you, and youโ€™re standing on day one. Too often, we forget to start where we are, and instead jump out ahead of our present reality. Being proactive by looking ahead and planning is a wonderful behavior to practice regularly, so long as your vision starts where you are presently.

Read More