Newsletter; December 2025
Welcome to the new and improved Crum Consulting newsletter! Each month we strive to provide you with a variety of helpful resources, tips, and practices to support your continued success, both personally and professionally. Because we work with a diverse demographic of clients, industries, and backgrounds, we aim to provide content equally as diverse. If you have any questions, or if you would like to learn more about any particular topic, don’t hesitate to reach out to us! If you are a new client, please click here to fill out a consultation form, and we will be in touch to schedule a session with you.
Article Spotlight
Re-Engagement Strategies
With changing market dynamics, evolving consumer preferences, and technological advancements, it’s crucial to continually refresh your business strategy. In partnership with Crum Consulting, let’s explore innovative reengagement strategies that can help breathe new life into your business, enabling you to reconnect with your audience and revitalize your entrepreneurial journey.
If you have any questions surrounding this month's article, or would like to further explore opportunities, please feel free to reach out to schedule a session with us! You can reply directly here if we have worked together in the past. If you are a new client, please click here to fill out a consultation form, and we will be in touch to schedule a session with you.
Sustainable Growth
Reflect, Refresh, Renew
Reflecting on your business from the highest level is an essential exercise that provides clarity and direction, ensuring you remain aligned with your long-term vision. And what better time to tackle this task, than the month before a new year begins?! Start by evaluating your business plan or Vision Traction Organizer (VTO). This foundational document encapsulates your 1/3/5 year goals, revenue streams, and strategic initiatives. Regularly revisiting and updating this plan keeps you on track and adaptable to changing market conditions. As you review, note any opportunities for growth or improvement, even if solutions are not immediately apparent.
Assessing your workflows and processes is another critical step. Streamlining operations enhances efficiency and reduces overheads. Document your current workflows and identify bottlenecks or redundant steps. Consider the financial planning aspect, ensuring your budget aligns with your strategic goals and that you have a robust financial forecasting model. Marketing strategies should also be re-evaluated—are your ad campaigns resonating with your target markets? Are you leveraging the right platforms and networks to reach your audience effectively?
Internal operations, including the structuring of departments and roles, are paramount. Ensure that roles are clearly defined and that team members are empowered with the right training and certifications. Emphasize diversity initiatives to foster an inclusive workplace. Your operating hours and internal scheduling should be optimized for productivity and work-life balance. Networking and collaboration opportunities can open new avenues for growth; make sure these are actively pursued.
Finally, a comprehensive review of your products and services will reveal areas for innovation and improvement. Document all opportunities discovered during this reflection. Refresh what you can independently and escalate unresolved opportunities to your executive level meeting agenda. By renewing and developing these opportunities, you create a dynamic, resilient business model. Implement supporting documentation and workflows to embed these improvements into your organizational fabric, ensuring sustained growth and success.
Highlights
Celebrating 10 Years of Crum Consulting!
A Letter Of Gratitude From Our Founder
When Crum Consulting began in 2016, it was built on a simple belief: that small businesses deserve honest, practical guidance. Over the past decade and an impactful rebrand, that belief has grown into something far greater—a shared journey with inspiring people who challenged us to think deeper and work smarter.
Today, with a team by my side and a decade of lessons learned, what stands out most aren’t the spreadsheets or strategies. It’s the trust you’ve placed in us and the victories we’ve celebrated together.
To every client who let us be part of their story: thank you. For every referral, every tough conversation, every moment you chose to include us in your business’s story—you’ve given our work meaning.
However the business landscape shifts, we'll continue showing up for you and earning the trust we've built over the last 10 years. That’s how the next decade gets built.
Beyond Business
Reflect, Refresh, Renew!
It is time for the grand finale of the year—a time when the cosmic calendar does its costume change, and we all get front-row seats! This month on CRUM socials, as the curtain falls on this act, let’s gather our thoughts, and embark on a backstage tour of reflection, refreshment, and renewal.🌿
Follow us to keep up with this reflective journey, and so much more!
Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. Please feel free to share our content with others to pay it forward. We relish in receiving feedback, so if you have any suggestions or if you'd like to share your opinion on any of the content we have provided here, please let us know! If you have any questions about anything we covered here, or if you'd like to explore potential opportunities with Crum Consulting, we are here for you! Reach out anytime!
"There are two days in the year that we can not do anything, yesterday and tomorrow." -Mahatma Gandhi
Until we meet again, take care of yourself, and others. Thank you.
