Newsletter; July 2026
Welcome to the new and improved Crum Consulting newsletter! Each month we strive to provide you with a variety of helpful resources, tips, and practices to support your continued success, both personally and professionally. Because we work with a diverse demographic of clients, industries, and backgrounds, we aim to provide content equally as diverse. If you have any questions, or if you would like to learn more about any particular topic, don’t hesitate to reach out to us! If you are a new client, please click here to fill out a consultation form, and we will be in touch to schedule a session with you.
Article Spotlight
Understanding User Needs
A product manager’s role is to bridge the gap between the end users and the product development team. This requires a deep understanding of the users' desires, challenges, and behaviors.
The Hidden Cost of Digital Clutter
In case you missed it, we published a poll analysis article exclusively on LinkedIn.
At Crum Consulting, we’re always looking for simple signals that reveal deeper operational patterns. It turns out browser tabs are a surprisingly transparent view into how people actually work, how they juggle information, switch between tasks, and manage (or don't manage) their mental load. So we ran a poll with a deceptively simple question: “How many browser tabs do you have open right now?”. We dive into these results in this LinkedIn exclusive article.
If you have any questions surrounding this month's article, or would like to further explore opportunities, please feel free to reach out to schedule a session with us! You can email us directly if we have worked together in the past. If you are a new client, please click here to fill out a consultation form, and we will be in touch to schedule a session with you.
Sustainable Growth
Client CARE
In business, nurturing client relationships is crucial. The Client CARE framework—Communicate, Anticipate, Resolve, and Engage—provides a roadmap for success.
1. Communicate Openly
Active Listening: Truly hear your clients to build trust.
Transparency: Be honest about capabilities and changes—clients value honesty.
Personal Touch: Address clients by name and reference past interactions.
2. Anticipate Needs
Proactive Service: Suggest improvements or new products aligned with client goals.
Feedback Loops: Regularly seek feedback to better understand client needs.
Market Trends: Stay informed to offer timely advice.
3. Resolve Issues Quickly
Swift Action: Address issues immediately to maintain trust.
Empathy and Apology: Acknowledge mistakes sincerely.
Solution-Focused: Prioritize finding effective solutions.
4. Engage Regularly
Consistent Check-Ins: Maintain strong connections with regular contact.
Value-Added Content: Share insights and advice that help clients.
Celebrate Milestones: Recognize client achievements to strengthen relationships.
Implementing these practices can cultivate loyal clients who return and advocate for your brand. Client value extends beyond sales to long-term partnerships and growth.
Highlights
Sage Advice
Welcome to Sage Advice, an inspiring interview-style video series brought to you by Crum Consulting. In this engaging series, we delve into the minds of successful business owners who have navigated the ups and downs of entrepreneurship. Each episode offers a unique glimpse into their personal journeys, the challenges they've faced, and the triumphs they've celebrated. Join us as we explore the invaluable lessons they've learned along the way, and gather insightful advice for aspiring and established business owners alike. Whether you're looking to ignite your entrepreneurial spirit or seeking strategies to elevate your business, Sage Advice is your go-to source for wisdom and inspiration on the road less traveled.
Welcome to the Sage Advice Series! In this episode, we're joined by Ace Gibbs, owner of Reunion Barbershop in Austin, Texas. Ace has built more than a place to get a haircut—she's created a safe space and community hub where people feel seen, welcomed, and taken care of. With a background rooted in genuine connection and a deep belief that we thrive with and need human connection, Ace specializes in the kind of leadership that puts people first: intentional hiring, authentic culture, and the quiet discipline of building something that lasts.
Ace shares her journey from opening the shop to becoming a community cornerstone, the hiring philosophy that protects her culture, and why slowing down is actually the fastest way to grow. You'll walk away with a new perspective on building a team that stays, leading with authenticity, and the simple truth that we actually do need each other.
To learn more about Reunion Barbershop, check out their website or stop by the shop:
reunionbarbershop.com | info@reunionbarbershop.com
Click the button below to view the full interview.
Beyond Business
The Mirror Talks Back—Lead with Self-Validation
You are the engine behind your brand. The strategist, the visionary, the one who keeps showing up. But in the rush of deadlines, decisions, and deliverables, it’s easy to forget the most important voice in your business: your own. This month on CRUM socials, we will embark on a journey to understand the impact of self-talk.
Follow us to keep up with this growth journey, and so much more!
Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. Please feel free to share our content with others to pay it forward. We relish in receiving feedback, so if you have any suggestions or if you'd like to share your opinion on any of the content we have provided here, please let us know! If you have any questions about anything we covered here, or if you'd like to explore potential opportunities with Crum Consulting, we are here for you! Reach out anytime!
"An excuse is nothing more than a challenge that you've given your power to." - Jen Sincero
Until we meet again, take care of yourself, and others. Thank you.
