Newsletter; April 2026
Welcome to the new and improved Crum Consulting newsletter! Each month we strive to provide you with a variety of helpful resources, tips, and practices to support your continued success, both personally and professionally. Because we work with a diverse demographic of clients, industries, and backgrounds, we aim to provide content equally as diverse. If you have any questions, or if you would like to learn more about any particular topic, don’t hesitate to reach out to us! If you are a new client, please click here to fill out a consultation form, and we will be in touch to schedule a session with you.
Article Spotlight
The Art of Brand Evolution
Crum Consulting believes that a brand image transformation can be a complex process that involves redefining how a business is interpreted by potential and existing customers.
Decoding the Modern Quest for Information
In case you missed it, we published a poll analysis article exclusively on LinkedIn.
The quest for knowledge is just a click away, but the tools we choose reveal just as much about our evolving preferences as they do about our technological adaptability. To better understand these trends, Crum Consulting conducted a poll asking, "When you need an answer, what do you reach for first?". We dive into these results in this LinkedIn exclusive article.
If you have any questions surrounding this month's article, or would like to further explore opportunities, please feel free to reach out to schedule a session with us! You can email us directly if we have worked together in the past. If you are a new client, please click here to fill out a consultation form, and we will be in touch to schedule a session with you.
Sustainable Growth
Change Warrior
In the dynamic business world, achieving sustainable growth amidst challenges requires strategic thinking. Here are some practical tips for business owners:
Control What You Can: Focus on factors you can influence, such as your attitude and processes, to build a stable growth foundation.
Learn from Challenges: View obstacles as learning opportunities, turning challenges into success.
Seek Diverse Views: Engage with diverse communities for innovative solutions and growth opportunities.
Plan for Change: Anticipate and plan for change to ensure smooth adaptation.
Continuous Improvement: Regularly make small improvements to stay ahead of changes.
Encourage Growth: Create a culture where employees feel empowered to innovate.
Prioritize Balance: Support work-life balance to enhance productivity and satisfaction.
By focusing on these strategies, business owners can confidently navigate their industries while maintaining sustainable growth.
Highlights
Sage Advice
Welcome to Sage Advice, an inspiring interview-style video series brought to you by Crum Consulting. In this engaging series, we delve into the minds of successful business owners who have navigated the ups and downs of entrepreneurship. Each episode offers a unique glimpse into their personal journeys, the challenges they've faced, and the triumphs they've celebrated. Join us as we explore the invaluable lessons they've learned along the way, and gather insightful advice for aspiring and established business owners alike. Whether you're looking to ignite your entrepreneurial spirit or seeking strategies to elevate your business, Sage Advice is your go-to source for wisdom and inspiration on the road less traveled.
Welcome to the Sage Advice Series! In this episode, we're joined by Katie Lovallo, founder of Mind Fit Performance and a performance psychologist dedicated to helping people operate at their best in business, sport, and life. With a background in athletic performance and a deep understanding of the human mind, Katie specializes in the inner work that fuels outer success: mental resilience, emotional agility, and the clarity to show up when it matters most.
Katie shares her journey from athlete to entrepreneur, the mental frameworks she uses with clients, and what she's learned about what holds high performers back. You'll get practical tools for managing stress, quieting self-doubt, and showing up as the leader you're capable of being. No matter where you are in your journey, Katie's insight will leave you feeling more grounded and capable
To learn more about MindFit Performance, check out their website or reach out to Katie personally:
www.mindfit-performance.com | katie@mindfit-performance.com
Click the button below to view the full interview.
Beyond Business
Reconciliation Is Strategy—Let Go to Lead Forward
Behind every brand is a human being. And behind every human is a story—of ambition, resilience, and sometimes, unresolved tension. This month on CRUM socials, we will embark on a journey to embracing reconciliation.
Follow us to keep up with this growth journey, and so much more!
Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. Please feel free to share our content with others to pay it forward. We relish in receiving feedback, so if you have any suggestions or if you'd like to share your opinion on any of the content we have provided here, please let us know! If you have any questions about anything we covered here, or if you'd like to explore potential opportunities with Crum Consulting, we are here for you! Reach out anytime!
"An end is simply a beginning unrealized." - unknown
Until we meet again, take care of yourself, and others. Thank you.
