Turning Feedback Into Fuel
How Golden Hills strengthened clarity, confidence, and performance.
Client Snapshot
Industry: Medical, Plastic Surgery
Location: Walnut Creek, CA
Website: www.goldenhillsplasticsurgery.com
The Challenge
After completing their first year partnering with CRUM, Golden Hills Plastic Surgery entered a period of reflection and refinement. The practice had already collaborated with CRUM to build foundational infrastructure—job descriptions, a wage tier reference, a company wiki, and more. As the team embraced new recurring meetings and quarterly team‑building, leadership sought deeper, more structured ways to gather feedback, support growth, and ensure alignment across roles and responsibilities. Employees wanted clarity. Leadership wanted insight. The practice needed a system that could deliver both.
How CRUM Helped
CRUM introduced a comprehensive annual evaluation system built around three proprietary tools: a standard evaluation form, a self‑evaluation form, and a supervisor evaluation form. Each asset was fully branded and customized for Golden Hills Plastic Surgery, ensuring a seamless fit with the practice’s culture and workflows. CRUM also implemented supporting operational structures, including recurring annual scheduling tasks and email templates for communication and reminders.
Beyond the tools themselves, CRUM guided leadership in using evaluations as a strategic development platform. Leaders were encouraged to look beyond form responses—reviewing each team member’s career path, contributions, and opportunities for recognition or advancement. This approach transformed evaluations from a routine HR requirement into a meaningful, growth‑oriented experience for both employees and leadership.
"We were blown away by how meaningful the process was. Team members told us they felt valued and understood — and we felt the same. It brought our entire practice closer together." - Dr. Seth Eberlin, Owner of Golden Hills Plastic Surgery
The Results
The evaluation system created immediate clarity, alignment, and momentum across the practice.
Each team member received an updated job description, employment agreement, and clearly defined career goals during the first evaluation cycle
Employees expressed gratitude for the opportunity to share feedback, ask questions, and receive guidance in a structured, supportive setting
Leadership gained deeper insight into team needs, strengths, and opportunities—often discovering meaningful surprises and impactful feedback
Team members reported feeling touched by the leadership team’s preparation and more confident in their roles due to the clarity provided
The practice achieved a 95% success rate on company goals the following year, driven by unified direction and shared understanding
Ready to turn feedback into fuel?
CRUM builds evaluation systems that empower leaders, elevate teams, and create measurable organizational impact. Reach out to CRUM Consulting to schedule your discovery call.
