SEO Overhaul Drives Major Gains
How strategic content refinement and GEO‑focused enhancements boosted discovery.
Client Snapshot
Industry: Mental Performance Coaching
Location: Redondo Beach, CA - Operating Nationally
Website: www.mindfit-performance.com
The Challenge
Mind Fit Performance needed stronger search visibility and more consistent discovery across Google Business Profile and organic search. Existing content lacked SEO depth, GEO relevance, and EEAT‑aligned structure, limiting the brand’s ability to compete in a crowded coaching and performance‑training landscape.
How CRUM Helped
During the 2025 web refresh, CRUM launched a parallel SEO and AIO enhancement initiative that rebuilt the majority of the site’s content. Every page was rewritten to align with Mind Fit Performance’s brand voice while strengthening SEO fundamentals, improving EEAT signals, and expanding GEO‑targeted relevance. This included restructuring content for clarity, optimizing keyword placement, and ensuring the site reflected the authority and expertise of the practice. These updates created a more search‑friendly ecosystem that significantly improved how users discovered the brand across Google Business Profile and organic channels.
"CRUM’s SEO work completely changed our visibility. Our content finally reflects our expertise, and the jump in profile views has been undeniable." - Katie Lovallo, Owner, Mind Fit Performance
The Results
Mind Fit Performance saw substantial year‑over‑year improvements in Google Business Profile visibility following CRUM’s SEO and content overhaul.
Google Business Profile views increased from 40 in January 2024 to 61 in January 2025, demonstrating immediate visibility gains
February profile views rose from 45 in 2024 to 76 in 2025, reflecting stronger search relevance
March profile views more than doubled, increasing from 21 in 2024 to 52 in 2025
June saw one of the largest jumps, rising from 10 in 2024 to 90 in 2025, an exceptional improvement in mid‑year visibility
October profile views increased from 23 in 2024 to 83 in 2025, showing sustained momentum into Q4
Mind Fit Performance saw a major visibility surge in Q4, with Google Business Profile views increasing from 59 total views in Q4 2024 to 188 total views in Q4 2025 — a 218% year‑over‑year increase
Overall, Mind Fit Performance experienced consistent month‑over‑month growth across all of 2025, driven by refreshed content, stronger SEO structure, and enhanced GEO targeting
Ready to elevate your visibility and turn search traffic into real conversions?
Crum Consulting builds SEO foundations that scale — and content that earns authority. Reach out today to schedule your confidential consultation.
