Fair Pricing That Evolved With the Practice
A structured, multi‑year pricing strategy that aligned value, expertise, and growth.
Client Snapshot
Industry: Mental Health
The Challenge
A therapeutic practice needed a pricing structure that kept pace with its rapid growth, expanding services, and increasing clinician expertise. Rates across roles and service types had become inconsistent over time, making it difficult to reflect true value, maintain fairness, and support long‑term sustainability. The practice required a clear, phased approach that aligned pricing with experience, service complexity, and evolving operational needs.
How CRUM Helped
CRUM partnered with the practice to design a staggered, multi‑year pricing strategy that brought clarity, consistency, and fairness across all service types. By analyzing appointment categories, clinician roles, and service demands, CRUM structured a rollout that elevated rates in measured phases while maintaining accessibility for clients. The strategy accounted for expanded expertise, new insurance requirements, and evolving program offerings—including summer camps—ensuring each rate accurately reflected the value delivered. This approach allowed the practice to modernize its pricing without disruption, confusion, or operational strain.
"CRUM helped us bring structure and intention to our pricing. The phased rollout made the transition smooth for our team and our clients." - Business Owner
The Results
The practice implemented a clear, strategic pricing evolution across three years, strengthening financial sustainability and aligning rates with clinician expertise.
In 2023, Associate rates increased from $165 to $180 per hour, and Counselor rates increased from $190–$205 to $210 per hour
Director appointment types were separated from Psychologist types and increased from $225 to $250 per hour
Psychologist rates increased from $225–$240 to $250 per hour in 2023
In 2024, Director rates increased again from $250 to $300 per hour
The IEE Assessment rate increased from $250 to $300 per hour to meet new insurance requirements
Nineteen Psychologist appointment types increased from $230 to $275 per hour to reflect expanded experience and services
In 2025, summer camp rates were updated across all session types, increasing program revenue and aligning pricing with demand and delivery costs
Ready to build a pricing strategy that supports your growth?
Fair, structured pricing strengthens your practice and your client experience. Let’s build your next evolution. Reach out to Crum Consulting to schedule your discovery call.
